MARKET

Just how big is the online game market place?

Halo 3 Multiplayer Beta Logs 820,000 Players

As Microsoft closed the lid on the highly sought after Halo 3 multiplayer beta for the Xbox 360, the company has revealed a handful of impressive statistics, noting that the beta, which launched on May 16 and ran through June 6, saw participation by 820,000 unique players and a staggering 12 million hours of online gameplay.

Also impressive was the sheer amount of data associated with the beta that was transferred over Xbox Live during the three-week period. According to Microsoft, more than 350 terabytes of data were downloaded over the online service as a result of the beta, and users saved over 580,000 replay videos, amounting to more than 2.7 terabytes of data.

The worldwide video game industry, with revenues of $31.5 billion last year, overtook movie box-office receipts, and sales are expected to soar to $55 billion by the end of 2008, according to PriceWaterhouseCoopers.

While broadcast TV audiences dwindle and movie-going stagnates, gaming is emerging as the newest and perhaps strongest pillar of the media world. So it's no surprise film studios, media giants, game makers, and Japanese electronics companies are all battling to win the Game Wars. "This is a huge shift we're seeing, and nobody wants to be left behind," says Sony Entertainment (SNE) Chairman Michael Lynton.

Over 120 million people a day play online games. Plus another 200 million people will be playing next year according to Forrester Research.

In fact, 7 out of 10 college students are playing an online game EVERY DAY! To top it all off, golf is one of the fastest growing sports in the world.

3DBizMax.com has combined online gaming (AdverGaming) and online golf to create the next generation of online millionaires!

It's the "perfect storm". VIDEO GAMES

Consumer demand for interactive entertainment is at an all-time high, mostly due to mainstream acceptance of video games.

The average online consumer spends 3.3 hours per week engaged in video games compared to an average of 10 hours of television watching. One-third of gamers play for greater than 5 hours per week and 8% play greater than 15 hours per week (Source: GDC 2004 Developer Business Summit). Active gamers average about a quarter of their weekly leisure time (13 out of 55.3 hours) playing videogames.

This is why game development companies have started inserting In-Game Ads that benefit advertisers who want more exposure to quality customers for their products and services. Companies like Electronic Arts, Inc. and Massive Incorporated are teaming together to provide advertisers new dynamic advertising opportunities across select EA franchises on the Xbox 360 video game and entertainment system from Microsoft.

During the keynote address at the second annual Advertising in Games conference in New York, Massive, Inc. CEO Mitch Davis predicted that in-game ad spending would land somewhere between $1.6 billion and $1.8 billion in the U.S. by 2010, accounting for roughly 3 percent of total media spending as reported by Mike Shields/Mediaweek.

Golf is one of the most popular sports in the world today.

"According to Sports Marketing Surveys, there are 61.1 million golfers worldwide; 6.9 million in Europe, 13.6 million in Asia, 1.7 million in Australia, 1 million in South America and 500 000 in South Africa. There are 37.1 million in the US alone."

Tiger Woods Golf is one of the most popular online sports games on the market today. Imagine having your own online golf tournaments displaying your products and services throughout the entire 18-holes of play. What a money maker.

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